I was commissioned by Tracks and Trails to create a natural, versatile image library that shows what their adventure holidays genuinely feel like.
The brief called for imagery that could support their rebrand and be used for everything from web use to print and advertising. I shot with flexibility in mind - horizontal and vertical compositions, moments of motion and stillness, group dynamics and solo effort were all captured to give the brand a deep, adaptable image bank.
By working quietly and with minimal impact, I was able to capture honest moments as they unfolded. The result is imagery that feels warm and authentic, while still doing the job of selling a considered, well-run adventure experience.
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